Meet Booker: Peek.us’s AI Teammate in Slack

Company Overview

Peek.us is a fast-growing multifamily software company helping property managers and renters connect through 3D unit tours, self-guided touring, and AI-powered tools. With a rapidly expanding team and customer base, Peek.us focuses on making leasing simpler and smarter.

Growing Pains

But with growth came with challenges.

As new teammates joined across regions, customer-facing teams found themselves asking the same product questions over and over. How does this integration work? Where do I find that setting? What happens if a feature isn’t enabled?

The answers often lived in documentation—but finding them quickly wasn’t easy. Instead, the product team became the go-to hotline, fielding daily interruptions that slowed their workflow and pulled attention away from building new features. Onboarding was slower, confidence wavered, and efficiency dropped.

Peek.us needed a way to share product knowledge seamlessly: conversational, always available, secure, and directly inside Slack where everyone was already working.

Introducing Runbear & Booker

That’s when Peek.us turned to Runbear.

With Runbear’s Slack + Confluence integration, the team introduced Booker, an AI-powered assistant trained on their product documentation. Booker quickly became the first stop for product-related questions, giving teammates the freedom to ask in natural language and get instant, accurate responses.

Daily interruptions disappeared. The product team suddenly had breathing room to focus on customer problems and innovation, while CX and Sales gained more confidence in communicating product details.

Why Runbear

For Peek.us, Runbear stood out for two critical reasons:

• Ease of Setup: Even a non-technical product manager was able to configure and train Booker in a single afternoon. With no full-time internal resources dedicated to projects like this, Peek.us needed something lightweight and fast to deploy — something that could be slotted in between other priorities without engineering support.
• Flexibility: The integrations with Slack and Confluence aligned with how the team already worked, requiring no change in daily workflows.

Impact and Unexpected Wins

The results were immediate and measurable:

• 90% fewer repetitive product questions reaching the product team
• Faster onboarding with 24/7 access to product knowledge in Slack
• Improved sales confidence, backed by clearer, more accessible documentation
• Greater product team focus, shifting from explaining features to solving customer problems

One standout example: When Sales needed to explain product value without a Property Management System integration, Booker flagged a documentation gap. The product team created a new guide, which quickly became a go-to resource and boosted the Sales team’s ability to close conversations with confidence.

Beyond the numbers, Booker brought cultural and operational benefits:

• A safe space to learn: Private chats with Booker let teammates ask “dumb questions” without fear, empowering them to grow and speak to customers with confidence.
• Documentation feedback loop: Whenever Booker couldn’t answer, it exposed gaps and gave the product team insight into how to improve materials.
• Cross-team knowledge sharing: In open Slack channels, Booker’s answers helped multiple teammates at once.

Looking Ahead

Peek.us plans to extend Runbear beyond documentation. The next step is connecting it to MongoDB to pull high-level metrics—like customer counts by metro, feature adoption, and virtual tour activity—directly in Slack. They also envision building specialized assistants for photographer scheduling and other operations, further streamlining workflows across teams.

Longer term, the goal is assistants that can react to database changes, delivering proactive insights. While tools like Zapier have been considered, they proved too costly and complex. If Runbear can provide simpler, reactive workflows at scale, Peek.us sees strong potential to expand its use even further.

Conclusion

By bringing Runbear into Slack, Peek.us not only reduced repetitive questions but also reshaped how teams learn, share knowledge, and collaborate. With Booker as a trusted teammate, the company is scaling faster, onboarding smarter, and setting the stage for a future where operational data and proactive AI assistance are embedded directly into daily workflows.