Automate Mautic workflows with AI Agents

Mautic, the leading open-source marketing automation platform, gives organizations powerful tools to manage campaigns, track performance, and optimize outreach. But as marketing teams grow and campaign data multiplies, staying aligned often means jumping between platforms and losing momentum. Enter Runbear—an AI agent platform that transforms how teams use Mautic by integrating its power straight into Slack, Teams, or Discord. With Runbear, your team’s marketing automation workflows become smarter, more collaborative, and dramatically more efficient.

About Mautic

Mautic is an acclaimed open-source marketing automation platform tailored for growth-minded marketing teams. It provides flexible solutions for email marketing, campaign workflows, audience segmentation, and analytics—all customizable to specific business needs. With Mautic, teams can automate outreach, nurture leads, build landing pages, and consolidate contact management. Its open-source nature ensures robust data privacy, while a vibrant community drives ongoing innovation. Mautic’s users are often teams at startups, midsize companies, and agencies seeking cost-effective, powerful marketing automation with full data control and extensibility across their tech stack. The platform stands out for its flexibility, allowing organizations to design unique, integrated marketing processes without breaking the bank.

Use Cases in Practice

Let’s look at four concrete ways your team can leverage Runbear AI agents to supercharge Mautic workflows. Picture scheduled performance reports arriving in your Slack every Monday morning—no manual pulling needed. Imagine asking the AI agent for a list of warm leads or details on a current campaign, and getting fast answers without leaving your chat. Teams can request new campaign assets or share Mautic documentation summaries using natural language, fostering true cross-functional clarity. By centralizing asks and insights, you empower every team member to contribute—whether they’re marketers, sales, or leadership. For example, you could enable a daily marketing digest using scheduled summaries, as described in our guide on how to build a Slack daily digest you can chat with, or instantly answer teammates’ campaign questions based on synced documentation, similar to our internal search automation for Slack. The result: faster decisions, fewer blockers, and a culture where every team member has Mautic intelligence at their fingertips.

Mautic vs Mautic + AI Agent: Key Differences

Integrating Mautic with Runbear transforms manual marketing processes into seamless, chat-based automation. AI agents eliminate the need to switch between tools, enable instant insights, and foster collaboration right inside your team’s communications platform. Team workflows become faster, more transparent, and deeply integrated with daily operations.

Implementation Considerations

While Mautic brings impressive automation capabilities, maximizing its value requires thoughtful planning. Teams need to invest time in setup, user training, and customizing workflows to match business processes. Integrating Mautic directly with chat channels typically demands expertise and extra tools, which can slow adoption. Change management is essential to ensure team members adapt to new AI agent-powered flows. Teams should consider security permissions and data governance, especially when granting an AI agent access to sensitive campaign data. Before launch, assess cost-benefit by mapping manual pain points and designing clear, scheduled AI-triggered workflows. With organized onboarding and ongoing support, teams can unlock significant efficiency gains while safeguarding critical marketing data.

Get Started Today

The future of marketing automation is smarter, faster, and far more collaborative. By connecting Mautic to your team’s chat workspace via a Runbear AI agent, you empower marketing workflows that are proactive and insight-driven—all without the complexity of traditional integrations. Boost your team’s productivity, enable instant access to insights, and centralize campaign action where your team already works. Ready to unlock this transformation? Deploy an AI agent with Runbear and elevate your Mautic-powered marketing today.