Use Sidetracker with AI Agents

Sidetracker empowers marketing teams with actionable analytics and revenue attribution, but its real potential is unlocked when integrated with a smart AI agent inside your team's daily workspace. By combining Sidetracker’s robust marketing analytics with Runbear’s AI-powered automation, teams turn complex data into instant insights, enabling faster decisions and seamless collaboration—all within Slack, Teams, or Discord.

About Sidetracker

Sidetracker is a leading marketing analytics platform built to help businesses connect revenue directly to their marketing campaigns. With powerful features like revenue attribution, performance dashboards, multi-domain support, and an ever-growing list of integrations, Sidetracker provides marketers and growth teams with a clear picture of what’s driving results. Its intuitive, cookie-free tracking ensures reliable data and compliance, while centralized reporting streamlines website and channel management. Businesses adopt Sidetracker to optimize marketing spend, unearth actionable insights, and maximize ROI—making it a favorite among modern marketing, sales, and analytics teams seeking clarity and performance at scale.

Learn more at sidetracker.io.

Use Cases in Practice

Let’s explore how an AI agent powered by Runbear redefines the way teams use Sidetracker every day. Picture this: instead of manually logging into Sidetracker to check yesterday’s funnel performance, a scheduled AI agent report lands in your team’s Slack channel every morning, highlighting wins and areas to improve. Need to know which campaign fueled last week’s revenue spike? Simply ask the AI agent in your group chat, and it delivers an up-to-date, attribution-rich answer. In the middle of a marketing sprint review, request a real-time revenue breakdown, and the AI agent generates a chart based on Sidetracker data—no tab switching required. Most importantly, the entire team can collaborate on these insights live in chat, with the AI agent summarizing data and providing clarity for smarter decision-making. This isn’t theory—it mirrors how teams have streamlined business analytics and automated KPI reporting using Runbear’s agents, supercharging their existing workflow tools without disruption.

Sidetracker vs Sidetracker + AI Agent: Key Differences

Integrating Sidetracker with Runbear transforms analytics from isolated dashboard reviews to real-time, AI-powered team collaboration. Teams move from manual data checks and one-way reporting to interactive analysis, automated digests, and conversational data retrieval, all inside Slack, Teams, or Discord. This streamlines marketing decision-making, boosts transparency, and saves time across the organization.

Implementation Considerations

Adopting an AI agent and Sidetracker integration requires some thoughtful preparation. Teams need initial setup—connecting Sidetracker with Runbear, defining scheduled report preferences, and aligning the AI agent’s capabilities to typical team questions. Training is key: team members must understand how to phrase requests for optimal results, and managers should coach staff on using the AI agent for collaborative analysis. Data security and permissions must be considered, ensuring sensitive analytics are only accessible to the right users in chat. Organizations should establish clear guidelines for when and how to rely on automated insights, and plan for ongoing reviews to adjust report schedules, knowledge syncs, or agent triggers as team needs evolve. Lastly, balancing automation with human oversight is crucial—AI agents are powerful, but periodic review guarantees data accuracy and business context.

Get Started Today

Combining Sidetracker with Runbear’s smart AI agents is a game-changer for marketing teams seeking data-driven agility and collaborative transparency. By automating analytics delivery, enabling conversational reporting, and embedding actionable insights within daily chat tools, this integration lifts team productivity, saves time, and empowers everyone to make smarter decisions. Ready to upgrade your marketing workflows? Try the Sidetracker and Runbear integration today—and transform your team’s relationship with data for good.